Your Partner on the Road to More Smiles

The Cosmetic Social Club has been in the making since late 2015 when parent company Wolf Mason Media started servicing dental groups in the US, Australia, New Zealand and Canada as a Facebook marketing consultant when widespread use of the advertising platform was still young.
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After several years of trial and error, and over $10 Million dollars spent on advertising across numerous industries, medical and beyond… The Cosmetic Social Club was born.

This aspired to achieve 4 seemingly impossible core goals in one single service:
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1. Increase their volume of “ideal” cosmetic and complex case patients.

2. Differentiate the client and their personal brands from their competition.

3. Grow their local and national influence.

4. Efficiently follow up-with and qualify potential patients in a manner that still felt human, caring and luxurious.
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Miraculously, these lofty collective goals were achieved by the end of 2020 through an in-depth competitive analysis of other marketing groups, in tandem with a cost-segregation study of different advertising mediums and their isolated success rates for cosmetic-related practices.
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Psych-Based™ Advertising Strategies were born from the data-driven epiphany that the vast majority of cosmetic and “large case” advertising was being done through billboards, television, radio and Google PPC ads.
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In other words, the majority of acquisition efforts were being driven through the most fiscally inefficient advertising mediums to a strictly “solution aware” audience. This flawed trend was made salient through the industry-wide, exclusively-propagated marketing message that displayed a practice’s offering, pricing and jargon involving new dental technology that held no conversion-driven weight with the end consumer.
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This antiquated approach to marketing completely alienated over 50% of the adult population who would biologically and financially qualify to be a good candidate for a cosmetic procedure, in one variation or another…
 
Not to mention the “race to the bottom” effect these short-sighted marketing tactics catalyzed when it came to margin slicing and quality diminishment for the sake of remaining locally competitive.

Ultimately, the vast majority of the cosmetic market laid untapped and “uncatered-to” due to their lack of awareness and education regarding the accessibility, ease of delivery and maintenance in addition to the countless, vast advantages of modern cosmetic procedures.
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Not only has the CSC empathy-driven Psych-Based™ approach to reaching ideal potential patients achieved ample results for as much as 1/100th the cost of traditional Television, Radio and Billboard advertising… But these digital tactics have allowed practitioners to leverage the subtle use of psychological phenomena such as the “Halo Effect” and “Ambiguity Bias” in low budget, self-captured productions to expedite customer loyalty, understanding and action towards purchase. 
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Such results have also allowed practitioners to achieve and surpass ideal volume over time without price-dropping, and in some instances, having the luxury of being able to raise prices and scale their operations at record pace.

So, in plain English;

More smiles start here.
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